I came across these impressive images used for a WWF campaign on desertification

This intriguing and extremely well done WWF campaign, created by Madrid-based Contrapunto BBDO Agency, highlights the ugly relative of climate change and how it is effecting various environments, animal species, plants and insects around the world.

It is a shocking fact that desertification – land degradation in arid, semi-arid and dry sub-humid areas resulting from various factors, including climatic variations and human activities – destroys more than 6,000 species each and every year.

Via:Ads of the World