Kony 2012 is the brainchild of Jason Russell, Invisible Children Inc, who made a promise to a Ugandan child back in 2003 that he would stop the guerilla leader Joseph Kony committing crimes against humanity.

Koney, leader of the guerilla party “Lord’s Resistance Army”, is known to have captured more than 30,000 Ugandan children, forcing boys to become child-soldiers and girls into sexual slavery.

Jason Russell saw the effects of this atrocity first hand, and made a vow to do something about it.

At the forefront of his campaign is a video, which begins with the phrase “Nothing is more powerful than an idea whose time has come, whose time is now”, and describes in detail how we all can directly help bring this tyrant to justice.

At 12 noon on March 5th 2012, the video was released, and in mere hours this video has gone viral, invading Facebook and Twitter feeds, and is only set to gain momentum.

The idea is simple, but very clever. The way that the campaign has aimed itself with the visual identity like that of a US presidential candidate is brilliantly thought through – and perfectly timed.

You can watch the video below, it’s a very inspiring piece of video.

Via: The English Group